even some of the survivors have said they were standing at the door and at first, the security guards thought they were just trying to get out without paying their bill. here in brazil, when you go to these nightclubs, you get a ticket at the door, and with each drink, they give you a little point. you only pay at the end. they say it wouldn't be the first time that fights broke out at this club and they tried to get out without paying. so i don't know how much they'll be held responsible. it might be a bigger picture, what was the club doing to set up an establishment that was safe in these kind of emergency situations. >> so, matt, i understand it's a pretty small city, a college town. what kind of impact has this had there? >> reporter: you can't underestimate the impact here, anderson. right now i'm in a crowd of several thousand people starting to march down the street towards that kiss nightclub, and chants are starting right now. everybody that you ask in this town knows somebody or knows of somebody who was either in the nightclub or killed. all along this boulevard here, we saw people crying, hugging each other, holding onto each other. it seems that in this town of about 250,000, no one has escaped the impact. it is also a town of innocence.